Research Catalog
The changing role of marketing in the corporation : commentary
- Title
- The changing role of marketing in the corporation : commentary / Frederick E. Webster, Jr.
- Author
- Webster, Frederick E.
- Publication
- Cambridge, MA : Marketing Science Institute, 1991.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415 .M31 no.91/125-91/128 | Off-site |
Holdings
Details
- Additional Authors
- Marketing Science Institute.
- Description
- 20 pages; 28 cm.
- Series Statement
- Report (Marketing Science Institute) ; 91-127
- Uniform Title
- Report (Marketing Science Institute) ; no. 91-127.
- Subject
- Marketing > Management
- Note
- "October 1991."
- Bibliography (note)
- Bibliography: p. 17-19.
- OCLC
- ocm24949552
- Owning Institutions
- Columbia University Libraries