Research Catalog

Brand equity : a perspective on its meaning and measurement

Title
Brand equity : a perspective on its meaning and measurement / Rajendra K. Srivastava, Allan D. Shocker.
Author
Srivastava, Rajendra K.
Publication
Cambridge, Mass. : Marketing Science Institute, [1991], ©1991.

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TextRequest in advance HF5415 .M31 no.91/122-91/124Off-site

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Details

Additional Authors
  • Shocker, Allan D.
  • Marketing Science Institute.
Description
31 pages; 28 cm.
Series Statement
Report (Marketing Science Institute) ; no. 91-124
Uniform Title
Report (Marketing Science Institute) ; no. 91-124.
Subject
  • Brand name products
  • Brand name products > Valuation
Note
  • "October 1991."
  • "Technical Working Paper."
Bibliography (note)
  • Includes bibliographical references (p. 27-30).
OCLC
  • 24916881
  • ocm24916881
Owning Institutions
Columbia University Libraries