Research Catalog

Title

Inside the box : a proven system of creativity for breakthrough results / Drew Boyd and Jacob Goldenberg.

Author

Boyd, Drew.

Publication

New York : Simon & Schuster, 2013.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Goldenberg, Jacob, 1962-

Description

257 pages : illustrations; 24 cm

Summary

• "This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. SIT requires thinking inside the box, working in one's familiar world to create new ideas independent of specific problems. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT's techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It works!"--
• "INSIDE THE BOX answers one of the most-asked questions in corporate America: How can our organization be more creative? The authors show how "thinking inside the box" can foster greater creativity and innovation within your company or organization"--

Subject

• Creative ability in business
• Problem solving
• BUSINESS & ECONOMICS / Management Science
• BUSINESS & ECONOMICS / Skills
• BUSINESS & ECONOMICS / Entrepreneurship

Bibliography (note)

• Includes bibliographical references (pages 237-243) and index.

Contents

Creativity hides inside the box -- When less becomes more : the subtraction technique -- Divide and conquer : the division technique -- Be fruitful and multiply : the multiplication technique -- New tricks for old dogs : the task unification technique -- Clever correlations : the attribute dependency technique -- Contradiction : a path to creativity -- Final thoughts.

ISBN

• 9781451659252 (hardback)
• 1451659253 (hardback)
• 9781451659306 (ebook) (canceled/invalid)

LCCN

2012045258

OCLC

• ocn812258031
• SCSB-13567802

Owning Institutions

Columbia University Libraries