Research Catalog

Packaging the presidency : a history and criticism of presidential campaign advertising

Title
Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson.
Author
Jamieson, Kathleen Hall.
Publication
New York : Oxford University Press, 1992.

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TextRequest in advance JK524 .J36 1992Off-site

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Details

Description
xxiii, 546 pages : illustrations; 21 cm
Subject
  • Presidents > United States > Election
  • Advertising, Political > United States
  • United States > Politics and government > 1945-1989
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 0195072987 (cloth)
  • 0195072995 (pbk.)
LCCN
91019293
OCLC
  • 23766474
  • ocm23766474
Owning Institutions
Columbia University Libraries