Research Catalog

品牌百年 : 沪上百年轻工老品牌

Title
  • 品牌百年 : 沪上百年轻工老品牌 / 毛溪, 孙立著.
  • Pin pai bai nian : Hu shang bai nian qing gong lao pin pai / Mao Xi, Sun LI zhu.
Author
  • 毛溪
  • Mao, Xi
Publication
  • 上海市 : 上海锦绣文章出版社, 2013.
  • Shanghai Shi : Shanghai jin xiu wen zhang chu ban she, 2013.

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Additional Authors
  • 孙立
  • Sun, Li
Description
139 pages : illustrations; 26 cm.
Summary
本书完整的呈现了上海从1840年开埠以后,到本世纪初一百多年间的民族轻工业产品的品牌档案,包括品牌形成背景,创始人,品牌含义,品牌标志设计和演变,品牌下产品系列,品牌的传播方式和营销手段,品牌的社会影响和国际声誉,品牌文化等诸多方面,用图文并茂的形式.
Series Statement
  • 上海近现代商业文化视觉传播研究系列
  • Shanhai jin xian dai shang ye wen hua shi jue chuan bo yan jiu xi lie
Uniform Title
  • 上海近现代商业文化视觉传播研究系列
  • Shanhai jin xian dai shang ye wen hua shi jue chuan bo yan jiu xi lie.
Alternative Title
  • 沪上百年轻工老品牌
  • Hu shang bai nian qing gong lao pin pai
Subject
  • Brand name products > Shanghai
  • Commercial products > China
  • Industries > China
  • Brand name products
  • Commercial products
  • Industries
  • China
  • China > Shanghai
Bibliography (note)
  • Includes bibliographical references (page 138).
ISBN
  • 9787545212037
  • 7545212037
OCLC
  • ocn898134111
  • 898134111
  • SCSB-5741026
Owning Institutions
Columbia University Libraries