Research Catalog

Tobacco goes to college : cigarette advertising in student media, 1920-1980

Title
Tobacco goes to college : cigarette advertising in student media, 1920-1980 / Elizabeth Crisp Crawford.
Author
Crawford, Elizabeth Crisp, 1977-
Publication
Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2014]

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TextRequest in advance HF6161.T6 C73 2014Off-site

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Details

Description
ix, 229 pages; 26 cm
Summary
"This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue"--
Subject
  • Advertising > History > United States > 20th century
  • College students > History > United States > 20th century
  • College publications > United States > History > 20th century
  • Tobacco industry > United States > History > 20th century
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 9780786468195 (softcover : alk. paper)
  • 078646819X (softcover : alk. paper)
  • 9781476603650 (ebook) (canceled/invalid)
LCCN
  • 2014004621
  • 99958358574
OCLC
  • 862101976
  • ocn862101976
  • SCSB-9424246
Owning Institutions
Columbia University Libraries