Research Catalog

The political economy of city branding

Title
The political economy of city branding / Ari-Veikko Anttiroiko.
Author
Anttiroiko, Ari-Veikko
Publication
Abingdon, Oxon ; New York : Routledge, 2014.

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Details

Description
xii, 201 pages; 24 cm.
Series Statement
Routledge advances in regional economics, science and policy ; 2
Uniform Title
Routledge advances in regional economics, science and policy ; 2.
Subject
  • City promotion
  • Branding (Marketing)
  • Municipal government > Public relations
  • Economic development
  • Kommunalpolitik
  • Markenpolitik
  • Stadt
  • Öffentlichkeitsarbeit
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Introduction -- Challenges of globalization -- Global urban hierarchy and asymmetry -- Underlying dynamics : city attraction hypothesis -- Living in a branded world -- City branding as a strategic tool -- Economic profiles of post-industrial cities -- From win-win situation to creative class struggle -- New paradigm for urban management -- Conclusion.
ISBN
  • 9780415859455 (hardback)
  • 041585945X (hardback)
  • 9780203782187 (ebook) (canceled/invalid)
LCCN
  • 2013030993
  • 99958408607
OCLC
  • 857966363
  • ocn857966363
  • SCSB-5743081
Owning Institutions
Columbia University Libraries