Research Catalog

Corporate architecture

Title
Corporate architecture / Chris van Uffelen.
Author
Uffelen, Chris van.
Publication
  • [Salenstein, Switzerland] : Braun, [2014]
  • ©2014

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StatusFormatAccessCall NumberItem Location
TextUse in library NA2500 .U34 2014gOff-site

Details

Description
255 pages : illustrations (chiefly color), plans; 31 cm
Summary
"Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company"--Preface.
Subject
  • Symbolism in architecture
  • Architecture > Economic aspects
  • Communication in architecture
  • Corporate image
Note
  • Includes index.
ISBN
  • 9783037681688 (hardcover)
  • 3037681683 (hardcover)
OCLC
  • ocn884580656
  • 884580656
  • SCSB-14609107
Owning Institutions
Columbia University Libraries