Research Catalog

Social media marketing in BRIC countries : examining case studies of BMW, Adidas and Nivea

Title
Social media marketing in BRIC countries : examining case studies of BMW, Adidas and Nivea / Elena Trost.
Author
Trost, Elena
Publication
Zürich : Lit, ©2013.

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Details

Description
ix, 126 pages : illustrations; 21 cm.
Series Statement
Internet economics ; 6
Uniform Title
Internet economics ; 6.
Subject
  • Bayerische Motoren Werke
  • Adidas AG
  • Internet marketing > BRIC countries
  • Corporations, German > BRIC countries
  • Social media > Economic aspects > BRIC countries
ISBN
  • 9783643902641 (pbk.)
  • 3643902646 (pbk.)
LCCN
99959267318
OCLC
  • 858313391
  • ocn858313391
  • SCSB-9403054
Owning Institutions
Columbia University Libraries