Research Catalog
Kids as customers : a handbook of marketing to children
- Title
- Kids as customers : a handbook of marketing to children / James U. McNeal.
- Author
- McNeal, James U.
- Publication
- New York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, [1992], ©1992.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HF5415.33.U6 N36 1992 | Off-site |
Holdings
Details
- Description
- xii, 258 pages : illustrations; 24 cm
- Subject
- Bibliography (note)
- Includes bibliographical references and indexes.
- ISBN
- 0669276278
- LCCN
- 91046537
- OCLC
- 25048064
- ocm25048064
- Owning Institutions
- Columbia University Libraries