Research Catalog

Kids as customers : a handbook of marketing to children

Title
Kids as customers : a handbook of marketing to children / James U. McNeal.
Author
McNeal, James U.
Publication
New York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, [1992], ©1992.

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TextRequest in advance HF5415.33.U6 N36 1992Off-site

Holdings

Details

Description
xii, 258 pages : illustrations; 24 cm
Subject
  • Young consumers > United States
  • Marketing research > United States
Bibliography (note)
  • Includes bibliographical references and indexes.
ISBN
0669276278
LCCN
91046537
OCLC
  • 25048064
  • ocm25048064
Owning Institutions
Columbia University Libraries