Research Catalog

Title

Strategies in sports marketing : technologies and emerging trends / [edited by] Manuel Alonso Dos Santos.

Publication

Hershey, PA : Business Science Reference, 2014.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Alonso Dos Santos, Manuel, 1981-

Description

xviii, 363 pages; 29 cm.

Summary

"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--

Series Statement

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

Uniform Title

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

Subject

• Sports > Marketing
• Sports > Technological innovations
• Sports sponsorship
• Sports sponsorship > Technological innovations

Bibliography (note)

• Includes bibliographical references and index.

Contents

Public perception of costs associated with major sporting events / J.M. Núñez-Pomar, F. Calabuig-Moreno, V. Añó-Sanz, & D. Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish Swimming Master Championship / Angel Barajas, Patricio Sánchez-Fernández -- The marketing of the F1 SingTel Singapore Grand Prix / H.K. Leng -- Sport tourism marketing / Kirstin Hallmann, Sören Dallmeyer & Christoph Breuer -- The marketing implications of international sports rating systems / Raymond T Stefani -- The ball is in your court : using socially responsible actions as an effective marketing tool / Marina Mattera, Verónica Baena -- Corporate Social Responsibility and Sporting Events / Samuel M. Bradley -- Sport environment/atmospherics : impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero -- Fan Attitudes of Basketball : Collegiate vs. Professional / Kevin Dannenberg, Sarah Kraynik -- The mediator of disconfirmation on satisfaction and consumer intentions, practical application effect in a sporting event / Manuel Alonso, Steve Baeza -- The state of corporate communications and marketing in Spanish professional sports clubs / Guillermo Sanahuja Peris, Rocío Blay Arráez -- Ambush Marketing Chapter / Ran Liu, Des Thwaites -- Getting brand commitment through Internet and mobile sports marketing / Verónica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Hidalgo Carbone, Leandro Poblete Gutierrez, José Luis Vasquez Cerda, Steve Baeza -- Predicting the attentional effect of sponsorship information / Christoph Breuer, Christopher Rumpf -- The transfer from a major sport event to a sponsoring brand : vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in the global marketplace / Kijpokin Kasemsap -- Be stronger together : partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker.

ISBN

• 9781466659940 (hardcover)
• 1466659947 (hardcover)
• 9781466659971 (print & perpetual access)
• 1466659971 (print & perpetual access)
• 9781466659957 (ebook) (canceled/invalid)

LCCN

• 2014003203
• 99959615086

OCLC

• 868644827
• 2014003203
• SCSB-9401992

Owning Institutions

Columbia University Libraries