Research Catalog

Title

Transnational management : text, cases, and readings in cross-border management / Christopher A. Bartlett, Paul W. Beamish.

Author

Bartlett, Christopher A., 1943-

Publication

New York : McGraw-Hill/Irwin, [2011], ©2011.

Supplementary Content

• Contributor biographical information
• Publisher description

Items in the Library & Off-site

Holdings

Details

Additional Authors

Beamish, Paul W., 1953-

Description

xvii, 778 pages : illustrations, maps; 24 cm

Summary

"Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy." http://catdir.loc.gov/catdir/enhancements/fy1006/2009054449-d.html.

Subject

• International business enterprises > Management
• Multinationales Unternehmen
• Internationales Management

Bibliography (note)

• Includes bibliographical references and index.

Contents

Part 1 The Strategic Imperatives -- Chapter 1 Expanding Abroad: Motivations, Means, and Mentalities -- Case 1-1 Lincoln Electric -- Case 1-2 Jollibee Foods Corporation (A): International Expansion -- Case 1-3 Acer, Inc.: Taiwan's Rampaging Dragon -- Case 1-4 Research in Motion: Managing Explosive Growth -- Reading 1-1 The Tortuous Evolution of the Multinational Corporation -- Reading 1-2 Distance Still Matters Reading 1-3 When You Shouldn't Go Global -- Chapter 2 Understanding the International Context: Responding to Conflicting Environmental Forces -- Case 2-1 Global Wine Wars: New versus Old World Battle Continues -- Case 2-2 The Globalization of CEMEX -- Case 2-3 Mattel and the Toy Recalls (A) -- Reading 2-1 Culture and Organization (Condensed) -- Reading 2-2 Clusters and the New Economics of Competition -- Chapter 3 Developing Transnational Strategies: Building Layers of Competitive Advantage -- Case 3-1 Marketing the "$100 Laptop" (A) -- Case 3-2 Global Branding of Stella Artois -- Case 3-3 GE's Imagination Breakthrough: The Evo Project -- Reading 3-1 Managing Differences: The Central Challenge of Global Strategy -- Reading 3-2 How Local Companies Keep Multinationals at Bay Reading 3-3 Regional Strategies for Global Leadership -- Part 2: The Organizational Challenge -- Chapter 4 Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility -- Case 4-1 Philips versus Matsushita: The Competitive Battle Continues Case 4-2 ECCO A/S -- Global Value Chain Management -- Case 4-3 World Vision International's AIDS Initiative: Challenging a Global Partnership -- Reading 4-1 Managing Multicultural Teams -- Reading 4-2 Managing Executive Attention in the Global Company -- Reading 4-3 Matrix Management -- Chapter 5 Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management -- Case 5-1 Siemens AG: Global Development Strategy -- Case 5-2 P&G Japan: The SK-II Globalization Project -- Case 5-3 McKinsey & Company: Managing Knowledge and Learning -- Reading 5-1 Building Effective R&D Capabilities Abroad -- Reading 5-2 Connect and Develop: Inside Procter & Gamble's New Model for Innovation -- Reading 5-3 Finding, Forming, and Performing: Creating Networks for Discontinuous Innovation -- Chapter 6 Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries Case 6-1 Nora-Sakari -- Case 6-2 Mahindra and Mahindra Ltd. -- Case 6-3 Eli Lilly in India -- Reading 6-1 The Design and Management of International Joint Ventures -- Reading 6-2 Collaborate with Your Competitors -- and Win -- Part 3: The Managerial Implications -- Chapter 7 Implementing the Strategy: Building Multidimensional Capabilities -- Case 7-1 ING Insurance in Asia/Pacific -- Case 7-2 BRL Hardy: Globalizing an Australian Wine Company -- Case 7-3 Silvio Napoli at Schindler India (A) -- Reading 7-1 Local Memoirs of a Global Manager -- Reading 7-2 Tap Your Subsidiaries for Global Reach -- Chapter 8 The Future of the Transnational: An Evolving Global Role -- Case 8-1 Hitting the Wall: Nike and International Labor Practices -- Case 8-2 IKEA's Global Sourcing Challenge: (A) -- Case 8-3 Killer Coke: Campaign Against Coca-Cola -- Case 8-4 Genzyme's CSR Dilemma: How to Play its HAND -- Reading 8-1 Values in Tension: Ethics Away From Home -- Reading 8-2 Serving the World's Poor

ISBN

• 9780078137112
• 007813711X

LCCN

2009054449

OCLC

• ocn320803034
• SCSB-9403326

Owning Institutions

Columbia University Libraries