Research Catalog
The 6 imperatives of marketing : lessons from the world's best companies
- Title
- The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath.
- Author
- Magrath, Allan J.
- Publication
- New York, NY : American Management Association, [1992], ©1992.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.122 .M34 1992 | Off-site |
Holdings
Details
- Description
- 196 pages : illustrations; 24 cm
- Alternative Title
- Six imperatives of marketing.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- ISBN
- 0814450423 :
- LCCN
- 91033714
- OCLC
- 24428877
- ocm24428877
- Owning Institutions
- Columbia University Libraries