Research Catalog

Cutting-edge marketing analytics : real world cases and data sets for hands on learning

Title
Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Bank of America Research Professor of Business Administration, Darden Graduate School of Business Administration, University of Virginia, Paul Farris, Landmark Communications Professor of Business Administration, Darden Graduate school of Business Administration, University of Virginia, Ronald T. Wilcox, Ethyl Corporation Professor of Business Administration, Darden Graduate school of Business Administration, University of Virginia.
Author
Venkatesan, Rajkumar
Publication
  • Upper Saddle River, New Jersey : Pearson Education, [2015]
  • ©2015

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Details

Additional Authors
  • Farris, Paul
  • Wilcox, Ronald T.
Description
xix, 300 pages : illustrations; 24 cm
Subject
  • Marketing > Management
  • Marketing research
  • Marketing research > Case studies
  • Market segmentation
  • Revenue management
  • Consumer profiling > Research
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 9780133552522
  • 0133552527
LCCN
99960375687
OCLC
  • 861210107
  • ocn861210107
  • SCSB-9401898
Owning Institutions
Columbia University Libraries