Research Catalog

Welcome to the Fifth Estate : how to create and sustain a winning social media strategy

Title
Welcome to the Fifth Estate : how to create and sustain a winning social media strategy / Geoff Livingston ; introduction by Adam Ostrow.
Author
Livingston, Geoff.
Publication
Savage, MD : Bartelby Press, [2011], ©2011.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextRequest in advance HM1221 .L58 2011gOff-site

Holdings

Details

Description
x, 206 pages : illustrations; 22 cm
Summary
The Fifth Estate, social networks and user-generated content, has changed how businesses need to operate now and into the future. The book offers a guide for corporations and non-profits to develop a social media strategy that aligns with overall communication and marketing goals. Includes case studies.
Subjects
Bibliography (note)
  • Includes bibliographical references.
ISBN
  • 9780910155861
  • 0910155860
LCCN
2011929516
OCLC
  • ocn745104752
  • SCSB-9397137
Owning Institutions
Columbia University Libraries