Research Catalog

Title

Policy and marketing strategies for digital media / edited by Yu-li Liu and Robert G. Picard.

Publication

New York : Routledge, Taylor & Francis Group, 2014.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Liu, Yu-li, 1957-
• Picard, Robert G.

Description

viii, 312 pages; 24 cm.

Series Statement

Routledge studies in new media and cyberculture ; 19

Uniform Title

Routledge studies in new media and cyberculture ; 19.

Subjects

• Telecommunication > Marketing
• Digital media
• Telecommunication policy
• Mass media > Technological innovations

Bibliography (note)

• Includes bibliographical references and index.

Contents

Introduction / Yu-Li Liu and Robert G. Picard -- pt. 1. Policy issues. Digital television and switchover policies in Europe / Petros Iosifidis -- Television on the internet: challenges for audiovisual media policy in a converging media environment / Peggy Valcke and Jef Ausloos -- Making TV accessible in the 21st century / Peter Looms -- Next-generation television and the migration from channels to platforms / Rob Frieden -- New media policy: the redistribution of voice / Amit Schejter and Noam Tirosh -- pt. 2. Policy issues: country study cases. Policy implications from the changing market environment including convergence between telecommunication services and broadcasting services / Yasu Taniwaki -- Reconsidering the telecommunication and media regulatory framework in Taiwan: using the newly emerging media as examples / Yu-Li Liu -- Japan's legislative framework for telecommunications: evolution toward convergence of communications and broadcasting / Yoko Nichioka and Minoru Sugaya -- The impact of digital convergence on the regulation of new media in Korea: major issues in new media policy / Euisun Yoo and Hyangsun Lee -- Fine-tuning the competitition: the case of Singapore's cross-carriage rule in ending content exclusivity / Mabel Tan and Peng Hwa Ang -- Inverse intranet: the exceptionalism of online media policies in China / Miklos Sukosd -- pt. 3. Marketing strategies. Digital media and the roots of marketing strategy / Robert G. Picard -- Digital media, electronic commerce, and business model innovation / Richard A. Gershon -- Cross-media marketing strategies / Bernd W. Wirtz, Philipp Nitzsche, and Linda Mory -- Marketing communications with networked consumers and negotiated relationships / Edward C. Malthouse and Don Schultz -- Marketing self-branding strategies for social presence in digital media / Robert Pennington -- pt. 4. Marketing strategies: country case studies. Technology and competition in U.S. television: online versus offline / Ryland Sherman and David Waterman -- Multiscreen services: user-centric marketing strategies / Donghee Shin.

ISBN

• 9780415747714 (hbk : alk. paper)
• 0415747716 (hbk : alk. paper)

LCCN

• 2013047894
• 99960966692
• 40024203165

OCLC

• ocn860944272
• 860944272
• SCSB-9397900

Owning Institutions

Columbia University Libraries