Research Catalog
Citizen Coke : the making of Coca-Cola capitalism
- Title
- Citizen Coke : the making of Coca-Cola capitalism / Bartow J. Elmore.
- Author
- Elmore, Bartow J.
- Publication
- New York : W.W. Norton & Company, [2015]
- ©2015
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD9349.S634 C6323 2015 | Off-site |
Holdings
Details
- Description
- 416 pages, 8 pages of unnumbered plates : illustrations; 25 cm
- Summary
- Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
- Subjects
- Bibliography (note)
- Includes bibliographical references (pages [371]-394) and index.
- Language (note)
- Text in English.
- Contents
- Part 1: Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit ; Waste tea leaves: recycling caffeine found in other industries' trash ; Sugar: satiating Citizen Cane's sweet appetite; Coca leaf extract: hiding the cocaine-cola connection ; Cocoa waste: synthesizing caffeine in chemical labs -- Part 2: The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases ; Coffee beans: capitalizing on the decaf boom ; Glass, aluminum, plastic: selling curbside recycling to America ; High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue. Sustaining Coke's future?
- ISBN
- 9780393241129 (hardcover)
- 0393241122 (hardcover)
- LCCN
- 2014022329
- 99960966750
- OCLC
- ocn881418224
- 881418224
- SCSB-9397922
- Owning Institutions
- Columbia University Libraries