Research Catalog

Strategic sport marketing

Title
Strategic sport marketing / David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk, and Adam Karg.
Author
Shilbury, David, 1958-
Publication
Crows Nest : Allen & Unwin, 2014.

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Additional Authors
  • Westerbeek, Hans.
  • Quick, Shayne.
  • Funk, Daniel C. (Daniel Carl), 1964-
  • Karg, Adam.
Description
xv, 388 pages : illustrations; 23 cm.
Series Statement
Sport management series
Uniform Title
Sport management series.
Subject
  • Sports sponsorship
  • Sports > Marketing
  • Sports > Economic aspects
ISBN
  • 9781743314777 (pbk)
  • 1743314779 (pbk)
LCCN
99961602573
OCLC
  • ocn862800579
  • 862800579
  • SCSB-9406109
Owning Institutions
Columbia University Libraries