Research Catalog

Understanding India : cultural influences on Indian television commercials

Title
Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay.
Author
Chattopadhya, Rohitashya, 1975-
Publication
New Delhi : SAGE Publications, [2014]

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Details

Description
175 pages; 22 cm
Subject
  • Television advertising > India
  • Television advertising
  • Televisie
  • Cultuurverandering
  • India
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india.
ISBN
  • 9788132113928 (hardback : alk. paper)
  • 8132113926 (hardback : alk. paper)
LCCN
2014001697
OCLC
  • ocn868511675
  • 868511675
  • SCSB-5796261
Owning Institutions
Columbia University Libraries