Research Catalog

Industrial marketing strategy

Title
Industrial marketing strategy / Frederick E. Webster, Jr.
Author
Webster, Frederick E.
Publication
New York : Wiley, [1979], ©1979.

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TextRequest in advance HF5415.W358Off-site

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Details

Description
xvi, 279 pages : illustrations; 24 cm.
Series Statement
Roland series on marketing management
Uniform Title
Ronald series on marketing management.
Subject
  • Marketing
  • Marketing > Management
  • Industrial procurement
Note
  • "A Ronald Press publication."
Bibliography (note)
  • Includes bibliographies and index.
ISBN
0471048798
LCCN
78026599
OCLC
  • 4492916
  • ocm04492916
Owning Institutions
Columbia University Libraries