Research Catalog

Clear and to the point : 8 psychological principles for compelling PowerPoint presentations

Title
Clear and to the point : 8 psychological principles for compelling PowerPoint presentations / Stephen M. Kosslyn.
Author
Kosslyn, Stephen Michael, 1948-
Publication
Oxford ; New York : Oxford University Press, 2007.
Supplementary Content
  • Contributor biographical information
  • Publisher description

Items in the Library & Off-site

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2 Items

StatusFormatAccessCall NumberItem Location
TextRequest in advance P93.53.M534 K67 2007Off-site
TextUse in library Off-site

Holdings

Details

Description
x, 222 pages, 8 unnumbered pages of plates : illustrations (some color); 26 cm
Summary
"Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them."--Jacket.
Subjects
Note
  • Includes index.
Contents
Introduction to articulate presentations -- The big picture -- Legible text -- Color, texture, and sound -- Communicating quantitative information : graphs -- Communicating qualitative information : charts, diagrams, maps, photographs, and clipart -- The good, the bad, and the incomprehensible -- Appendix : Psychological principles and their specific aspects.
ISBN
  • 9780195320695
  • 0195320697
LCCN
2006100013
OCLC
  • ocm76939931
  • SCSB-9053218
Owning Institutions
Columbia University Libraries