Research Catalog

The dynamics of persuasion : communication and attitudes in the 21st century

Title
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.
Author
Perloff, Richard M.
Publication
New York : Routledge, 2014.

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TextRequest in advance BF637.P4 P39 2014Off-site

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Details

Description
xxiv, 541 pages; 24 cm.
Series Statement
Routledge communication series
Uniform Title
Routledge communication series.
Subject
  • Persuasion (Psychology)
  • Mass media > Psychological aspects
  • Attitude change
  • Communication
  • Relations humaines
  • Attitudes
  • Marketing
  • Publicité
  • Psychologie sociale
Bibliography (note)
  • Includes bibliographical references (p. [467]-515) and indexes.
Contents
Introduction to persuasion -- Historical and ethical foundations -- Attitudes : definition and structure -- The power of our passions : theory and research on strong attitudes -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it" : source factors in persuasion -- Fundamentals of the message -- Emotional message appeals : fear and guilt -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising, marketing, and persuasion -- Health communication campaigns.
ISBN
  • 9780415507417 (hardcover)
  • 0415507413 (hardcover)
  • 9780415507424 (pbk.)
  • 0415507421 (pbk.)
  • 9780203114858 (electronic book)
  • 020311485X (electronic book)
LCCN
2012036695
OCLC
  • ocn778425866
  • 778425866
  • SCSB-13567293
Owning Institutions
Columbia University Libraries