Research Catalog

The digital metrics field guide : the definitive reference for brands using the Web, social media, mobile media, or email

Title
The digital metrics field guide : the definitive reference for brands using the Web, social media, mobile media, or email / by Stephen D. Rappaport.
Author
Rappaport, Stephen D., 1952-
Publication
Amsterdam, The Netherlands : BIS Publishers, [2014]

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextRequest in advance HF5415.1265 .R369 2014gOff-site

Holdings

Details

Description
318 pages; 28 cm
Subject
  • Internet marketing > Methodology
  • Webometrics
  • Branding (Marketing) > Methodology
  • Online social networks > Methodology
  • Internet marketing > Statistics
  • Branding (Marketing) > Statistics
  • Branding (Marketing)
  • Internet marketing
  • Online social networks
Genre/Form
Statistics.
Bibliography (note)
  • Includes bibliographical references.
ISBN
  • 9789063693770
  • 906369377X
LCCN
99963674822
OCLC
  • 907941072
  • ocn907941072
  • SCSB-9403137
Owning Institutions
Columbia University Libraries