Research Catalog

Healthcare marketing : a case study approach

Title
Healthcare marketing : a case study approach / Leigh W. Cellucci, Carla Wiggins, and Tracy J. Farnsworth.
Author
Cellucci, Leigh W.
Publication
Chicago, Illinois : Health Administration Press ; Arlington, Va. : Association of University Programs in Health Administration, [2014]

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
Book/TextRequest in advance RA410.56 .C45 2014Off-site

Holdings

Details

Additional Authors
  • Wiggins, Carla.
  • Farnsworth, Tracy J.
Description
xxii, 227 pages; 26 cm
Subject
  • Medical care > Marketing > Case studies
  • Health services administration > Case studies
  • Health services administration
  • Medical care > Marketing
  • Marketing of Health Services
  • Health Services Administration
Genre/Form
Case studies.
Note
  • Includes index.
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 9781567936056 (alk. paper)
  • 1567936059 (alk. paper)
LCCN
  • 2013027147
  • 99963674834
OCLC
  • ocn853435902
  • 853435902
  • SCSB-9402510
Owning Institutions
Columbia University Libraries