Research Catalog

All you can pay : how companies use our data to empty our wallets

Title
All you can pay : how companies use our data to empty our wallets / Anna Bernasek and D.T. Mongan.
Author
Bernasek, Anna
Publication
  • New York, NY : Nation Books, [2015]
  • ©2015

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StatusFormatAccessCall NumberItem Location
TextRequest in advance HF5415.32 .B476 2015gOff-site

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Details

Additional Authors
Mongan, D. T.
Description
xii, 240 pages : illustrations; 22 cm
Summary
Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.
Subject
  • Consumer profiling
  • Data mining
  • Marketing research
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 9781568584744
  • 1568584741
LCCN
99963842246
OCLC
  • ocn891609323
  • 891609323
  • SCSB-9403468
Owning Institutions
Columbia University Libraries