Research Catalog

Conducting market research for international business

Title
Conducting market research for international business / S. Tamer Cavusgil [and others].
Publication
New York, NY : Business Expert Press, 2009.

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Additional Authors
Cavusgil, S. Tamer.
Description
vii, 120 pages : illustrations; 23 cm.
Series Statement
International business collection
Uniform Title
International business collection.
Subject
  • Marketing research
  • International trade
  • Export marketing > Research
  • International business enterprises
  • Etudes de marché
  • Marché international
  • Accès au marché
  • Méthodes de recherche
  • Entreprises
  • Analyse comparative
  • Pays en développement
  • Pays développés
Bibliography (note)
  • Includes bibliographical references (p. 111-113) and index.
Contents
Understanding Markets Through International Market Research -- Global Market Opportunity Assessment -- Fundamentals of International Market Research -- Customized Research Using Primary Data -- Methodological Considerations in International Market Research -- The Research Process and an Example
ISBN
  • 9781606490259 (pbk.)
  • 1606490257 (pbk.)
  • 9781606490266 (e-book)
  • 1606490265 (e-book)
  • 9789746521239 (pbk)
  • 9746521233 (pbk)
LCCN
2009419468
OCLC
  • ocn406136658
  • 406136658
  • SCSB-9546055
Owning Institutions
Columbia University Libraries