Research Catalog

Creating effective advertising : using semiotics

Title
Creating effective advertising : using semiotics / by Mihai Nadin and Richard D. Zakia.
Author
Nadin, Mihai.
Publication
New York, N.Y. : Consultant Press, [1994], ©1994.

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Book/TextRequest in advance HF5825 .N24 1994Off-site

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Details

Additional Authors
Zakia, Richard D.
Description
160 pages, 4 unnumbered pages of plates : illustrations (some color); 29 cm
Alternative Title
Creating effective advertising using semiotics
Subject
  • Advertising copy
  • Advertising layout and typography
  • Semiotics
  • Reclame
  • Semiotiek
  • Werbewirkung
  • Werbestrategie
  • Semiotik
  • Werbung
Bibliography (note)
  • Includes bibliographical references (pages 149-154) and index.
ISBN
  • 0913069469
  • 9780913069462
LCCN
94004481
OCLC
  • ocm29877598
  • 29877598
  • SCSB-5821644
Owning Institutions
Columbia University Libraries