Research Catalog
Creating effective advertising : using semiotics
- Title
- Creating effective advertising : using semiotics / by Mihai Nadin and Richard D. Zakia.
- Author
- Nadin, Mihai.
- Publication
- New York, N.Y. : Consultant Press, [1994], ©1994.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Book/Text | Request in advance | HF5825 .N24 1994 | Off-site |
Holdings
Details
- Additional Authors
- Zakia, Richard D.
- Description
- 160 pages, 4 unnumbered pages of plates : illustrations (some color); 29 cm
- Alternative Title
- Creating effective advertising using semiotics
- Subject
- Bibliography (note)
- Includes bibliographical references (pages 149-154) and index.
- ISBN
- 0913069469
- 9780913069462
- LCCN
- 94004481
- OCLC
- ocm29877598
- 29877598
- SCSB-5821644
- Owning Institutions
- Columbia University Libraries