Research Catalog

Issues in advertising : the economics of persuasion

Title
Issues in advertising : the economics of persuasion / edited by David G. Tuerck.
Publication
Washington : American Enterprise Institute for Public Policy Research, [1978], ©1978.

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Details

Additional Authors
  • Tuerck, David G.
  • American Enterprise Institute for Public Policy Research.
Description
284 pages; 23 cm.
Series Statement
[AEI symposia ; 78D]
Uniform Title
AEI symposia ; 78D.
Subject
  • Advertising > Economic aspects > Congresses
  • Publicité > Aspect économique
  • Publicité > Législation
  • Advertising > Economic aspects
  • Publicité > Congrès
  • Aufsatzsammlung
  • Werbung
Genre/Form
Conference papers and proceedings.
Note
  • Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C.
Bibliography (note)
  • Includes bibliographical references.
ISBN
  • 0844721271
  • 9780844721279
  • 0844721263
  • 9780844721262
LCCN
78006139
OCLC
  • ocm03843209
  • 3843209
  • SCSB-5824540
Owning Institutions
Columbia University Libraries