Research Catalog

Title

100 years of Swiss graphic design / edited by Christian Brändle [and others] ; Museum für Gestaltung Zürich.

Publication

Zürich : Lars Müller, [2014], ©2014.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Brändle, Christian, 1969-
• Museum für Gestaltung Zürich.

Description

351 pages : illustrations (chiefly color); 33 cm

Alternative Title

One hundred years of Swiss graphic design

Subjects

• Graphic design (Typography)
• Graphic arts
• Gebrauchsgraphik
• Graphic design (Typography) > Switzerland > History > Catalogs
• Switzerland
• Museum für Gestaltung Zürich
• Plakat
• Sammlung
• Graphic arts > Switzerland > History > Catalogs
• Catalogs
• Schweiz
• Typographie
• History

Genre/Form

• Catalogs.
• History.

Bibliography (note)

• Includes bibliographical references and index.

Contents

Foreword / Christian Brändle -- Introduction / Karin Gimmi -- Poster : Catching the eye in public space / Bettina Richter ; The Swiss poster and its origins / Jürgen Döring ; Paradise Switzerland: tourism posters / Bettina Richter -- Typo-graphics : Typography enter the modern era / Hans Rudolf Bosshard ; Design systematics: the grid / Hans Rudolf Bosshard ; Investigation and experiment: Hans-Rudolf Lutz and Wolfgang Weingart / Barbara Junod ; The text as image / François Rappo -- Photo-graphics : Swiss photo-graphics / Kerry William Purcell ; Herbert Matter / Kerry William Purcell ; The photo poster: Bruno Monguzzi and Ralph Schraivogel / Claude Lichtenstein -- Swiss style : The new graphic design: views from abroad / Richard Hollis ; Geigy graphic design in the United States / Karin Gimmi ; Zurich-Milan / Bettina Richter ; Helvetica / Lars Müller -- Signs and symbols : Heraldry and branding / Christian Brändle ; Cartography as clockwork / Christian Brändle ; Traffic signage and national unity / Christian Brändle ; Swiss banknotes / Patrick Halbeisen -- Corporate design : Flexible unity, controlled diversity / Claude Lichtenstein ; St. Moritz: Walter Herdeg / Barbara Junod ; Escher Wyss: Richard Paul Lohse / Jörg Stürzebecher ; ABM: Ernst+Ursula Hiestand / Karin Gimmi ; Swissair: Karl Gerstner / Barbara Junod ; SBB: Müller-Brockmann + Co / Claude Lichtenstein ; Swatch: Robert & Durrer / Claude Lichtenstein ; Fotomuseum Winterthur: Robert & Durrer, Trix Wetter, Hanna Williamson-Koller / Claude Lichtenstein ; Köln/Bonn Airport: Intégral Ruedi Baur / Ulrike Felsing -- Advertising : Creation and commerce / Barbara Junod ; Max Dalang AG Reklame / Christoph Bignens ; GGK in the sixties / Meret Ernst ; What gives a campaign cult status?: an interview with Jean Etienne Aebi and Peter Brönnimann / Barbara Junod -- Public affairs : How pop changed politics / Martin Jaeggi ; The comic poster: a Geneva phenomena / Ariel Herbez ; How theater took to the streets / Martin Jaeggi -- Type : Twentieth-century type design in Switzerland / François Rappo ; Adrian Frutiger: black and light / Roxane Jubert ; The type repertoire / François Rappo ; Corporate typefaces / Andres Janser -- Editorial design : Books of their time / Roland Früh ; From moral to oral / Roland Früh ; Das Magazin / Ruedi Widmer ; Warja Lavater / Carol Ribi -- Blurring boundaries : From advertising to relief: Max Bill / Karin Gimmi ; Centre Georges Pompidou: Visual Design Association (VDA) / Karin Gimmi ; Artistic interventions in urban space / Bettina Richter ; Things to do / Urs Lehni ; Autonomy and assignment: interviews with Ruedi Wyss, Natalie Bringolf/Kristin Irion, Tania Prill, and Manuela Pfrunder / Karin Gimmi.

ISBN

• 9783037783993
• 3037783990

OCLC

• ocn890126955
• 890126955
• SCSB-5825970

Owning Institutions

Columbia University Libraries