Research Catalog
Why she buys : the new strategy for reaching the world's most powerful consumers
- Title
- Why she buys : the new strategy for reaching the world's most powerful consumers / Bridget Brennan.
- Author
- Brennan, Bridget.
- Publication
- New York : Crown Business, [2009], ©2009.
- Supplementary Content
Items in the Library & Off-site
Filter by
2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.332.W66 B74 2009 | Off-site | |
Not available - Please for assistance. | Text | Use in library | Off-site |
Holdings
Details
- Description
- viii, 322 pages; 25 cm
- Summary
- A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Women are females first and consumers second -- Women are the mother lode : what they didn't teach you in business school -- Getting to know the locals : a tour of the genders -- The five global trends driving female consumers -- Pink is not a strategy : creating products with a female focus -- Marketing to women : the difference between sex appeal and gender appeal -- The last three feet : fundamentals of selling to women -- We have seen the future, and it is female : applying the knowledge to your business -- The X to Y mencyclopedia : bridging the gender gap, one word at a time.
- ISBN
- 9780307450388
- 0307450384
- LCCN
- 2009281041
- OCLC
- ocn264043131
- 264043131
- SCSB-9212641
- Owning Institutions
- Columbia University Libraries