Research Catalog
Reverse innovation : create far from home, win everywhere
- Title
- Reverse innovation : create far from home, win everywhere / Vijay Govindarajan, Chris Trimble ; [foreword by] Indra K. Nooyi.
- Author
- Govindarajan, Vijay.
- Publication
- Boston : Harvard Business Press, 2012.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD62.4 .G683 2012 | Off-site |
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Details
- Additional Authors
- Trimble, Chris.
- Description
- xv, 229 pages : illustrations; 24 cm
- Summary
- "The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now doing the reverse: developing products in countries like China and India, and then distributing them globally. As the tip of the multinationals iceberg, GE shows that successful global companies will have to do both. But succeeding at reverse innovation requires a different model than the one used in home markets. This book picks up where the ground-breaking HBR article leaves off, and goes beyond describing the reverse innovation phenomenon to showing how to do it. Through eight detailed case studies - PepsiCo, Procter and Gamble, EMC, Deere & Company, Logitech, Harman International, PIH/PACT, and, of course, GE - authors Govindarajan and Trimble explain how to succeed on the ground with reverse innovation, showing how these companies use a different management model than the one they use in their home markets. This book explains the new model these companies use -- the Local Growth Team -- and how it works, and offers a "Reverse Innovation Toolkit" providing readers with a step-by-step action plan for developing and implementing their own reverse innovation strategies."--
- Subjects
- International business enterprises > Management
- International business enterprises > Management > Case studies
- Innovationsmanagement
- Technological innovations > Management > Case studies
- Case studies
- Multinationales Unternehmen
- Schwellenländer
- Strategic planning > Case studies
- Produktentwicklung
- BUSINESS & ECONOMICS > Management
- Genre/Form
- Case studies.
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Part 1: The reverse innovation challenge ; The future is far from home ; The five paths of reverse innovation ; Changing the mind-set ; Changing the management model -- Part 2: Reverse innovation in action ; Logitech, and the mouse that roared ; Procter & Gamble, innovating the "un-P & G" way ; EMC Corporation, planting seeds ; Deer & Company plows under the past ; How Harman changed its engineering culture ; GE healthcare in the heart of India ; PepsiCo's brand-new bag ; Partners in health's radical model for care ; A call to action.
- ISBN
- 9781422157640
- 1422157644
- LCCN
- 2011040347
- OCLC
- ocn744289964
- 744289964
- SCSB-5832035
- Owning Institutions
- Columbia University Libraries