Research Catalog

Winning in emerging markets : a road map for strategy and execution

Title
Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock.
Author
Khanna, Tarun.
Publication
Boston, Mass. : Harvard Business Press, [2010], ©2010.

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Additional Authors
  • Palepu, Krishna G., 1954-
  • Bullock, Richard J.
Description
xii, 247 pages; 24 cm
Summary
Rather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations.
Subject
  • Commerce
  • International business enterprises
  • Globalization > Economic aspects
  • Marketing > Management
  • Internationales Management
  • Markterschliessung
  • Wettbewerbsstrategie
  • Internationalisierung
  • Emerging Market
Bibliography (note)
  • Includes bibliographical references (pages 217-230) and index.
Contents
Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.
ISBN
  • 9781422166956
  • 1422166953
LCCN
2009036019
OCLC
  • ocn436026626
  • 436026626
  • SCSB-13567091
Owning Institutions
Columbia University Libraries