Research Catalog

New-product forecasting : models and applications / edited by Yoram Wind, Vijay Mahajan, Richard N. Cardozo.

Title
New-product forecasting : models and applications / edited by Yoram Wind, Vijay Mahajan, Richard N. Cardozo.
Publication
Lexington, Mass. : Lexington Books, c1981.

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Details

Additional Authors
  • Cardozo, Richard N.
  • Mahajan, Vijay.
  • Wind, Yoram.
Description
x, 564 p. : ill.; 24 cm.
Subject
  • New products > Mathematical models
  • Product management > Mathematical models
  • Sales forecasting > Mathematical models
Bibliography (note)
  • Includes bibliographies and index.
ISBN
0669041025
LCCN
80008388
Owning Institutions
Columbia University Libraries