Research Catalog

Handbook of research on consumerism in business and marketing : concepts and practices

Title
Handbook of research on consumerism in business and marketing : concepts and practices / Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.
Publication
Hershey, PA : Business Science Reference, [2014]

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TextRequest in advance HC79.C63 H36 2014Off-site

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Additional Authors
  • Kaufmann, Hans Ruediger, 1958-
  • Panni, Mohammad Fateh Ali Khan, 1981-
Description
xxix, 638 pages; 29 cm.
Summary
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
Series Statement
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Uniform Title
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subject
  • Consumption (Economics)
  • Social responsibility of business
  • Consumer behavior
  • Customer relations
  • Verbraucherverhalten
  • Verbraucher
  • Marktforschung
  • Marketing
  • Corporate Social Responsibility
Bibliography (note)
  • Includes bibliographical references (pages 537-626) and index.
ISBN
  • 9781466658806
  • 1466658800
  • 9781466658813 (canceled/invalid)
  • 9781466658837 (canceled/invalid)
LCCN
  • 2014001784
  • 99966511872
  • 40023904509
OCLC
  • ocn866622732
  • 866622732
  • SCSB-9401887
Owning Institutions
Columbia University Libraries