Research Catalog
Handbook of research on consumerism in business and marketing : concepts and practices
- Title
- Handbook of research on consumerism in business and marketing : concepts and practices / Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.
- Publication
- Hershey, PA : Business Science Reference, [2014]
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HC79.C63 H36 2014 | Off-site |
Holdings
Details
- Additional Authors
- Description
- xxix, 638 pages; 29 cm.
- Summary
- "This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
- Series Statement
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
- Uniform Title
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
- Subject
- Bibliography (note)
- Includes bibliographical references (pages 537-626) and index.
- ISBN
- 9781466658806
- 1466658800
- 9781466658813 (canceled/invalid)
- 9781466658837 (canceled/invalid)
- LCCN
- 2014001784
- 99966511872
- 40023904509
- OCLC
- ocn866622732
- 866622732
- SCSB-9401887
- Owning Institutions
- Columbia University Libraries