Research Catalog

Title

Routledge handbook of sports marketing / edited by Simon Chadwick, Nicolas Chanavat and Michel Desbordes.

Publication

• Abingdon, Oxon ; New York, NY : Routledge, 2016.
• ©2016

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Chanavat, Nicolas
• Desbordes, Michel
• Chadwick, Simon, 1964-

Description

xv, 407 pages : illustrations; 26 cm.

Series Statement

Routledge international handbooks

Uniform Title

Routledge international handbooks.

Subject

Sports > Marketing

Bibliography (note)

• Includes bibliographical references and index.

Contents

1. Defining sports marketing / Sebastian Kaiser and Markus Breuer -- 2. Congruency effects in sport marketing : determinants, measures, and outcomes of fit or misfit / Björn Walliser -- 3. Brand activation in sport organizations / Franck Pons, Lionel Maltese and Marilyn Giroux -- 4. The strategic building of a football club : the case of Interbrand and Shakhtar Donetsk / Paolo Guenzi and Manfredi Ricca -- 5. Sports and city branding : how useful are professional football clubs for branding Europe's cities? / Christopher Hautbois -- 6. Computing the impact of sponsor signage exposure within sports broadcasts / Christopher Rumpf and Christoph Breuer -- 7. A data-driven approach to sponsorship planning : multiple sponsorship selection / Larry DeGaris, Mark Dodds and James T. Reese -- 8. Sports sponsorship decision model : a conceptual model proposition / Barbara M.B. Sá and Victor Manoel Cunha de Almeida -- 9. Effects of multiple sponsorship activities : propositions and framework / Nicolas Chanavat, Michel Desbordes and Geoff Dickson -- 10. Celebrity athlete endorsers : a critical review / Ted B. Peetz and Nancy Lough -- 11. A sporting (mis)match? Assessing the objectives pursued and evaluation measures employed by sports sponsors / Leah Gillooly -- 12. A theoretical and empirical overview of ambush marketing in sports / Gerd Nufer & André Bühler -- 13. Ambush marketing in sports / Simon Chadwick, Nicholas Burton and Cheri Bradish -- 14. Towards regulation and restriction of ambush marketing : the case of the first truly social and digital Olympic Games, London 2012 / Nicolas Chanavat and Michel Desbordes -- 15. Relationship marketing in sports : building and establishing longstanding relations in the business of sports / André Bühler and Gerd Nufer -- 16. Experiential marketing and sporting events / Guillaume Bodet -- 17. Managing season ticket holders / Heath McDonald -- 18. Sports marketing professionals' expertise and knowledge on consumer behaviour / Fabien Ohl and Gary Tribou -- 19. A methodology to classifying spectators : the case of AIK in Stockholm / Sten Söderman -- 20. Sport marketing and new media : value co-creation and intertype competition / Patrizia Zagnoli and Elena Radicchi -- 21. Digital media and real time marketing : strategic challenges for the golbalised football brands / Grégory Bolle -- 22. Grassroots sports : achieving corporate social responsibility through sponsorship / Marc Mazodier, Caroline Plewa, Karen Palmer, and Pascale G. Quester -- 23. Marketing sports and recreation participation / Kostas Alexandris and Dan Funk -- 24. Managing behavior : organizational and consumer perspectives on athlete transgressions / Constantino Stavros, Kate Westberg, Bradley Wilson and Aaron C.T. Smith -- 25. Marketing women's sport : a European versus North American perspective / Nancy Lough and Ceyda Mumcu -- 26. The role of sport as an agent of social change and marketing performance : examining the charitable face of Real Madrid / Verónica Baena -- 27. The marketing and legal implications of the ATP event reorganization / Mark Dodds, George Vazenios and Justin Lovich.

ISBN

• 9781138823518
• 1138823511
• 9781315742021 (canceled/invalid)

LCCN

• 2015020127
• 99966511882

OCLC

• 912378782
• ocn912378782
• SCSB-9402275

Owning Institutions

Columbia University Libraries