Research Catalog
The Alibaba way : unleashing grassroots entrepreneurship to build the world's most innovative Internet company
- Title
- The Alibaba way : unleashing grassroots entrepreneurship to build the world's most innovative Internet company / Ying Lowrey ; translated by Martha Avery.
- Author
- Lowrey, Ying
- Publication
- New York : McGraw-Hill Education, [2016]
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HD62.5 .L697 2016 | Off-site |
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Details
- Additional Authors
- Avery, Martha, 1951-
- Description
- xxiv, 321 pages : illustrations; 24 cm.
- Summary
- "The ultimate e-commerce success story - a powerful new growth model for small business start-ups and grassroots entrepreneurs. One of the world's fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese - not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes you inside this global giant of e-commerce and shows you how to build your own small business from a grassroots vision to a world-class operation.Using Alibaba's incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age. It shows you how to unleash your entrepreneurial spirit, realize your grassroots ambitions, and use technology-driven platforms to grow your company across multiple markets. The Alibaba Way shows you a proven way to survive and thrive.Dr. Ying Lowrey is an Economics Professor at the School of Social Sciences, Tsinghua University, and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs"--
- Series Statement
- [The global business thought leader series]
- Uniform Title
- Global business thought leader series.
- Subject
- Alibaba (Firm) > History
- Alibaba (Firm)
- New business enterprises > China > Management
- Small business > China > Management
- Success in business
- BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
- New business enterprises > Management
- Small business > Management
- Småföretag
- Framgångsrikt företagande
- Management
- China
- Kina
- Genre/Form
- History.
- Note
- Translated from the Chinese.
- Series title from book jacket.
- Bibliography (note)
- Includes bibliographical references and index.
- ISBN
- 9781259585401
- 1259585409
- LCCN
- 2015032907
- 99968120554
- OCLC
- ocn912380560
- 912380560
- SCSB-9402802
- Owning Institutions
- Columbia University Libraries