Research Catalog

Luxury the Chinese way : new competitive scenarios

Title

Luxury the Chinese way : new competitive scenarios / Serena Rovai.

Author

Rovai, Serena, 1970-

Publication

Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
©2016

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HF5415.12.C5 R68 2016	Off-site

Holdings

Details

Description

xiv, 185 pages; 23 cm

Summary

"China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry"--

Subject

Genre/Form

History.

Bibliography (note)

Includes bibliographical references and index.

ISBN

9781137537737
1137537736

LCCN

2015040402
99968120623

OCLC

ocn940789716
940789716
SCSB-9402211

Owning Institutions

Columbia University Libraries