Research Catalog

Title

The moment of clarity : using the human sciences to solve your toughest business problems / Christian Madsbjerg, Mikkel B. Rasmussen.

Author

Madsbjerg, Christian.

Publication

Boston, Massachusetts : Harvard Business Review Press, [2014]

Items in the Library & Off-site

Holdings

Details

Additional Authors

Rasmussen, Mikkel B.

Description

vi, 214 pages; 24 cm

Summary

• "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike."--
• "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments--how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike"--

Subject

• Social sciences and management
• Management > Psychological aspects
• BUSINESS & ECONOMICS > Management
• BUSINESS & ECONOMICS > Strategic Planning
• BUSINESS & ECONOMICS > Decision-Making & Problem Solving
• Verbraucherverhalten
• Strategisches Management

Bibliography (note)

• Includes bibliographical references (pages 193-199) and index.

Language (note)

• Text in English.

Contents

Navigating in a fog -- Part 1. Getting people wrong : Business analysis, data, and logic: the default-thinking method of problem solving -- Getting creative!: The think-outside-the-box method of problem solving -- Part 2. Getting people right : The human sciences -- The turnaround: LEGO -- Product design: Coloplast -- Corporate strategy: Intel and Adidas -- How to lead to your moment of clarity -- Conclusion -- Glossary.

ISBN

• 9781422191903
• 1422191907
• 1422191915
• 9781422191910

LCCN

2013031648

OCLC

• ocn858610477
• 858610477
• SCSB-13567469

Owning Institutions

Columbia University Libraries