Research Catalog

A study of four media, their accumulative and repeat audiences

Title
A study of four media, their accumulative and repeat audiences / Conducted for Life by Alfred Politz Research, Inc.
Author
Alfred Politz Research, Inc.
Publication
New York, [1953]

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StatusFormatAccessCall NumberItem Location
TextRequest in advance HF5805 .P75Off-site

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Details

Description
176 pages : diagrams (part color), tables; 22 x 27 cm
Uniform Title
Life (Chicago, Ill.)
Subject
  • Advertising
  • Advertising > Research
LCCN
a 55006761
OCLC
ocm02602871
Owning Institutions
Columbia University Libraries