Research Catalog
Advanced introduction to corporate venturing
- Title
- Advanced introduction to corporate venturing / Robert D. Hisrich with David W. Kralik.
- Author
- Hisrich, Robert D.
- Publication
- Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2016]
- ©2016
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD62.5 .H576 2016 | Off-site |
Holdings
Details
- Additional Authors
- Kralik, David W.
- Description
- xii, 154 pages : illustrations; 22 cm.
- Summary
- "In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value both to the organization as well as to the market and the individuals. This accessible and practical guide to the nature of the entrepreneurial process discusses the basic aspects of corporate venturing before diving into topics such as innovation, creativity, opportunity analysis, market disruption, and the critical development of business plans. The result is an applicable illustration of how an individual might organize, control and effectively implement a corporate venture, including methods for evaluating results and using creative problem solving."--
- Series Statement
- Elgar Advanced Introductions
- Uniform Title
- Elgar advanced introductions.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Corporate venturing : similarities and differences -- Understanding corporate venturing and creative problem solving -- Innovation and identifying and evaluating the opportunities -- Recognizing the opportunity for market disruption -- Developing the corporate business plan -- Organizing corporate venturing -- Controlling and compensating corporate venturing -- Implementing corporate venturing.
- ISBN
- 9781782546481
- 1782546480
- 9781782546504
- 1782546502
- 9781782546498 (canceled/invalid)
- 1782546499 (canceled/invalid)
- LCCN
- 2016932477
- 99970257967
- OCLC
- ocn946462755
- 946462755
- SCSB-9402960
- Owning Institutions
- Columbia University Libraries