Research Catalog

Title

The business of media distribution : monetizing film, tv and video content in an online world / Jeffrey C. Ulin.

Author

Ulin, Jeff

Publication

• New York ; London : Focal Press, 2014.
• ©2010

Items in the Library & Off-site

Holdings

Details

Description

xxi, 625 pages : illustrations; 23 cm

Summary

"The Business of Media Distribution, Second Edition BCC: "Endorsements" Transform your concepts into profits! Take charge of the film and television industry's most undervalued revenue generator: media distribution. In this updated edition of a bestselling industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, television, video, and online--providing you with an insider's perspective that can't be found anywhere else. This new edition: Analyzes the growth of social media and social gaming - Discusses distribution of 3D movies and the impact of higher ticket prices - Explores the growing clout of Redbox and Netflix in the home video business - Illustrates how new services like Hulu and Roku are changing the way TV content is distributed - Examines the rise of transmedia storytelling and its impact on distribution - Features a companion website (www.businessofmediadistribution.com), which includes bonus material such as sample forms readers can use in their own media business plans Hollywood stars may make the headlines, but methodical marketing and distribution campaigns work behind the scenes to convert content into cash. Don't miss out! Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices you need to understand and manage the complicated media specialty markets"--

Subject

• Motion pictures > Marketing
• Video recordings > Marketing
• Television broadcasting > Marketing
• Digital media > Marketing
• PERFORMING ARTS > General
• Mediedistribution
• Filmdistribution
• Marknadsföring
• Filmproduktion
• Tv-produktion
• Ekonomi

Bibliography (note)

• Includes bibliographical references (pages 587-609) and index.

Contents

1. Market opportunity and segmentation : the diverse role of studios and networks -- 2. Intellectual property assets enabling: distribution : the business of creating, marketing, and protecting an idea -- 3. Financing production : studios and networks as venture capitalists -- 4. Theatrical distribution -- 5. The home video business -- 6. Television distribution -- 7. Internet distribution and a new paradigm: on-demand and multi-screen access, cord-cutting, online originals, cloud applications, social media, and more -- 8. Ancillary revenues : merchandising, video games, hotels, pay-per-view and transactional VOD roots, airlines, and other markets -- 9. Marketing -- 10. Making money: net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.

ISBN

• 9780240824239
• 0240824237
• 1136070699
• 9781136070693
• 1136070702
• 9781136070709
• 9780240824543 (canceled/invalid)

LCCN

2013017336

OCLC

• ocn844073834
• 844073834
• SCSB-13566405

Owning Institutions

Columbia University Libraries