Research Catalog

Strategic marketing management

Title: Strategic marketing management / Alexander Chernev, foreword by Philip Kotler.
Author: Chernev, Alexander
Publication: [Chicago] : Cerebellum Press, 2014.

Items in the Library & Off-site

Filter by

1 Item

Item details
Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HF5415.13 .C524 2014g	Off-site

Details

Additional Authors

Kotler, Philip

Description

viii, 274 pages : illustrations; 24 cm

Subject

Marketing > Management
Planification stratégique

Bibliography (note)

Includes bibliographical references and index.

Contents

Part One: The big picture -- Part Two: Marketing strategy -- Part Three: Marketing strategy -- Part Four: Managing growth -- Part Five: Strategic marketing workbooks.

ISBN

9781936572199
1936572192
9781936572205
1936572206

LCCN

9781936572199

OCLC

ocn892041981
892041981
SCSB-13567297

Owning Institutions

Columbia University Libraries