Research Catalog

They changed to tea : a study in the dynamics of consumer behavior

Title
They changed to tea : a study in the dynamics of consumer behavior / [Philip Ennis and Charles Emery].
Author
Ennis, Philip.
Publication
[New York] : Bureau of Applied Social Research, Columbia University, 1954.

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Details

Additional Authors
  • Emery, Charles.
  • Zeisel, Hans.
  • Tea Council.
  • Columbia University. Bureau of Applied Social Research.
Description
1 volume (various pagings)
Summary
This is a study of which kinds of dissatisfaction with previous beverages and which precipitating factors are most common among persons who have recently become regular tea drinkers. 282 interviews. Questionnaire included.
Subjects
Note
  • "Prepared for The Tea Council."
  • "December 1954."
  • "Late in 1953, Dr. Hans Zeisel, on behalf of the Tea Council, requested the Bureau of Applied Social Research of Columbia University to undertake an interview study of people who has recently become daily hot tea drinkers"--Page [INTRO-1].
OCLC
  • ocm38091685
  • 38091685
  • SCSB-8989097
Owning Institutions
Columbia University Libraries