Research Catalog

마이크로 트렌드 : 세상의 룰을 바꾸는 특별한 1%의 법칙

Title
  • 마이크로 트렌드 : 세상의 룰을 바꾸는 특별한 1%의 법칙 / 마크 펜, 키니 잴리슨 지음 ; 안 진환, 왕 수민 옮김.
  • Maik'ŭro t'ŭrendŭ : sesang ŭi rul ŭl pakkunŭn t'ŭkpyŏrhan 1% ŭi pŏpch'ik / Mak'ŭ P'en, K'ini Jaellisŭn chiŭm ; An Chin-hwan, Wang Su-min omgim.
Author
Penn, Mark J.
Publication
  • 서울시 : 해냄, 2008.
  • Sŏul-si : Haenaem, 2008.

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Additional Authors
  • 안진환.
  • An, Chin-hwan.
  • 왕수민.
  • Wang, Sumin.
  • Zalesne, E. Kinney.
Description
630 pages : illustrations; 24 cm
Summary
Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.
Uniform Title
Microtrends. Korean
Alternative Title
  • Microtrends.
  • 세상의 룰을 바꾸는 특별한 1%의 법칙
  • Sesang ŭi rul ŭl pakkunŭn t'ŭkpyŏrhan 1% ŭi pŏpch'ik
Subjects
Note
  • Translation of: Microtrends.
Bibliography (note)
  • Includes bibliographical references (pages 603-630).
Contents
Love, sex, and relationships -- Work life -- Race and religion -- Health and wellness -- Family life -- Politics -- Teens -- Food, drink, and diet -- Lifestyle -- Money and class -- Looks and fashion -- Technology -- Leisure and entertainment -- Education -- International -- Conclusion.
ISBN
  • 9788973378951
  • 8973378953
OCLC
  • ocn196911599
  • 196911599
  • SCSB-9005295
Owning Institutions
Columbia University Libraries