Research Catalog

Title

Public relations writing : form and style / Doug Newsom, Jim Haynes.

Author

Newsom, Doug.

Publication

Boston, MA : Wadsworth Cengage Learning, [2014], ©2014.

Supplementary Content

• Contributor biographical information
• Publisher description

Items in the Library & Off-site

Holdings

Details

Additional Authors

Haynes, Jim, 1937-

Description

xx, 361 pages : illustrations; 24 cm.

Summary

"Public relations writing: form and style combines the practical approach of a trade book with the fundamental principles and theories of public relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the progress of your course through the semester, the 10th edition features a "Writing for Social Media and Converged Traditional Media" section that emphasizes the important role of social media. The "Writing for Select Stakeholders/Publics" section covers the various public relations assignments that fill the agendas of writers, including email, memos, letters, proposals, reports, crafting messages for controlled content media, newsletters, magazines, brochures, speeches and other presentations."--Publisher's website.

Series Statement

Wadsworth series in mass communication and journalism

Uniform Title

Wadsworth series in mass communication and journalism.

Subject

• Public relations
• Public relations > Authorship
• Business writing
• Öffentlichkeitsarbeit
• Textproduktion

Bibliography (note)

• Includes bibliographical references (pages 340-349) and index.

Contents

Part I: PR writing: role & responsibility. Public Relations and the Writer ; The Global Public Relations Environment ; Persuasion. -- Part II: Preparing to write. Research for the Public Relations Writer ; The Public Relations Planning Process. -- Part III: Writing principles. Writing to Clarify and Simplify the Complex: Style and Content ; Grammar, Spelling and Punctuation. -- Part IV: Writing for social media and converged traditional media. PR's Role in Social Media: Monitoring and Participating ; Media Kits, Media Pitches, Backgrounders and Columns ; Writing for Traditional Media. -- Part V: Writing for select stakeholders/publics. Email, Memos, Letters, Proposals and Reports ; Designing Messages for Controlled Content Media ; Newsletters and Magazines ; Brochures ; Speeches, Presentations and Other Orally Delivered Messages. -- Part VI: Writing in turbulent times. Crisis Communication.

ISBN

• 9781133307310
• 1133307310
• 9781285074733
• 1285074734

LCCN

2012950565

OCLC

• ocn800033575
• 800033575
• SCSB-14512587

Owning Institutions

Columbia University Libraries