Research Catalog
Product harm crises : main characteristics, consequences, managing and preventing strategies : Asian consumers' moral reputational perspective
- Title
- Product harm crises : main characteristics, consequences, managing and preventing strategies : Asian consumers' moral reputational perspective / Ganganee Chandima Samaraweera.
- Author
- Samaraweera, Ganganee Chandima
- Publication
- Colombo, Sri Lanka : S. Godage & Brothers (Pvt) Ltd., 2016.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.15 .S24 2016 | Off-site |
Holdings
Details
- Description
- 520 pages : illustrations; 23 cm
- Summary
- Specific study on China and Sri Lanka.
- Subject
- Product management > China
- Product management > Sri Lanka
- Branding (Marketing) > China
- Branding (Marketing) > Sri Lanka
- Consumer behavior > Moral and ethical aspects > China
- Consumer behavior > Moral and ethical aspects > Sri Lanka
- Customer loyalty > China
- Customer loyalty > Sri Lanka
- Branding (Marketing)
- Consumer behavior > Moral and ethical aspects
- Customer loyalty
- Product management
- China
- Sri Lanka
- Bibliography (note)
- Includes bibliographical references (pages 419-496).
- ISBN
- 9789553070944
- 9553070949
- LCCN
- 2016331190
- OCLC
- ocn967134157
- 967134157
- SCSB-9059677
- Owning Institutions
- Columbia University Libraries