Research Catalog

The strategy of desire.

Title
The strategy of desire.
Author
Dichter, Ernest, 1907-1991.
Publication
Garden City, N.Y. : Doubleday, 1960.

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Details

Description
314 pages; 22 cm
Subject
  • Motivation (Psychology)
  • Propaganda
  • Motivation (Psychologie)
  • Propagande
  • Geschichte
  • Verbraucherverhalten
  • Werbung
Contents
pt. 1. Persuasion started with Eve. The mask of behavior -- The discovery of motivations -- Command or persuasion -- Measuring human emotions -- The soul of things -- We think as we please -- The wholistic approach -- pt. 2. Strategy in a conflict era. The psycho-economic age -- The visions before us -- The fear of change -- The search for identity -- Misery of choice -- The "burden" of the good life -- Search for a goal.
LCCN
60011380
OCLC
  • ocm00550586
  • 550586
  • SCSB-9291863
Owning Institutions
Columbia University Libraries