Research Catalog

The strategy of desire.

Title: The strategy of desire.
Author: Dichter, Ernest, 1907-1991.
Publication: Garden City, N.Y. : Doubleday, 1960.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HM263 .D45	Off-site

Details

Description

314 pages; 22 cm

Subjects

Geschichte
Motivation (Psychology)
Werbung
Propaganda
Propagande
Verbraucherverhalten
Motivation (Psychologie)

Contents

pt. 1. Persuasion started with Eve. The mask of behavior -- The discovery of motivations -- Command or persuasion -- Measuring human emotions -- The soul of things -- We think as we please -- The wholistic approach -- pt. 2. Strategy in a conflict era. The psycho-economic age -- The visions before us -- The fear of change -- The search for identity -- Misery of choice -- The "burden" of the good life -- Search for a goal.

LCCN

60011380

OCLC

ocm00550586
550586
SCSB-9291863

Owning Institutions

Columbia University Libraries