Research Catalog

Lean media : how to focus creativity, streamline production, and create media that audiences love

Title

Lean media : how to focus creativity, streamline production, and create media that audiences love / Ian Lamont.

Author

Lamont, Ian

Publication

Newton, Massachusetts : i30 Media Corporation, [2017]
©2017

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	P90 .L36 2017g	Off-site

Holdings

Details

Description

v, 158 pages : illustrations; 23 cm

Summary

Great films, recordings, books, websites, performances, and video games don't happen by accident. They are often the result of innovative creators working on small, well-balanced teams and paying close attention to the needs of audiences. This is what the Lean Media framework is all about. In an industry that has been upended by digital platforms and new business models, the Lean Media framework provides a new approach to innovation that reduces costs and risk while helping creators make media that audiences love. Using examples and easy-to-understand best practices, media veteran Ian Lamont describes how all kinds of creative professionals can leverage the framework, including: filmmakers, publishers, broadcasters, authors, journalists, graphic designers, website operators, recording artists, video game designers, copywriters, creative directors, performance artists.--Publisher.

Subject

Bibliography (note)

Includes bibliography (pages 149-152) and index.

ISBN

9781939924995
1939924995
9781939924841
1939924847
97819399248 (canceled/invalid)
9781939924971 (canceled/invalid)

LCCN

2017910438

OCLC

ocn999501959
999501959
SCSB-9228570

Owning Institutions

Columbia University Libraries