Research Catalog

Relationships between providers and users of market research : the role of personal trust

Title
Relationships between providers and users of market research : the role of personal trust / Christine Moorman, Rohit Deshpandé, Gerald Zaltman.
Author
Moorman, Christine.
Publication
Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.

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TextRequest in advance HF5415 .M31 no.93/110-93/11Off-site

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Details

Additional Authors
  • Deshpande, Rohit.
  • Zaltman, Gerald.
Description
24 pages : illustrations; 28 cm.
Series Statement
Report (Marketing Science Institute) ; no. 93-111
Uniform Title
Report (Marketing Science Institute) ; no. 93-111.
Subject
  • Marketing > Management
  • Marketing research
  • Trust
  • Corporate culture
Note
  • "Working paper."
  • "July 1993."
Bibliography (note)
  • Includes bibliographical references (p. 23-24)
OCLC
ocm28932683
Owning Institutions
Columbia University Libraries