Research Catalog

The capabilities of market-driven organizations : commentary

Title
The capabilities of market-driven organizations : commentary / George S. Day.
Author
Day, George S.
Publication
Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.

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TextRequest in advance HF5415 .M31 no.93/122-93/123Off-site

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Details

Description
23 pages : illustrations; 28 cm.
Series Statement
Report (Marketing Science Institute) ; no. 93-123
Uniform Title
Report (Marketing Science Institute) ; no. 93-123.
Subject
  • Strategic planning
  • Marketing > Management
Note
  • "December 1993."
Bibliography (note)
  • Includes bibliographical references (p. 29-32).
OCLC
ocm29630685
Owning Institutions
Columbia University Libraries